Bachelor’s in Business Administration in Digital Business & Technology (BBA)


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Bachelor’s in Business Administration in Digital Business & Technology (BBA)

DURATION: 4 YEARS

This Program is developed to reflect that the world of education is becoming increasingly global. This course focuses on basic business related topics, such as accountancy, finance, strategic management, research methods, international economics, shipping and commerce , law, marketing and intercultural communication. Teaching will take a practical approach with group projects and case studies from the world of business play an integral part of the Program.

The Program is designed for maximum flexibility. All students follow the same Program structure during the first two years. In the third year, students begin their specialisation courses for one of the options below

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Program Aim


  • To improve skills in effective business communication, problem solving, decision making, computer and numerical capabilities

  • To equip students with advanced business acumen that helps them understand the key business functions and the links between them.

  • To stimulate higher order thinking skills among students; required to specialize in their respective areas of study.

  • To develop competitive skills and competencies of students through meaningful industry interaction, thereby improving their employability

  • To provide a conducive value based learning environment to the students during their study and inculcate a habit of lifelong independent learning for continuous growth and development.

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Program Objectives

Empowering students with comprehensive business knowledge and essential skills for professional success

Foundational Knowledge

Provide students with a solid foundation in various aspects of business, including accounting, finance, marketing, management, operations, and entrepreneurship.

Critical Thinking Skills

Develop students' analytical and critical thinking skills to solve complex business problems and make informed decisions.

Communication Skills

Enhance students' written and verbal communication skills to effectively convey ideas, negotiate, and collaborate in a business environment.

Ethical Awareness

Cultivate an understanding of ethical principles and social responsibility in business practices, preparing students to navigate ethical dilemmas they may encounter in their careers.

Global Perspective

Foster an understanding of the global business environment, including international markets, cultural differences, and global business trends, to prepare students for careers in an increasingly interconnected world.

YEAR 1
SEMESTER - 1
  • IT fundamentals and Office Productivity tools
  • Principles of Management
  • Business Mathematics I
  • Freshman English I
  • Introductory French I
SEMESTER - 2
  • Financial Accounting using QuickBooks
  • Business Mathematics II
  • Business data analysis using Python
  • Freshman English II
  • Introductory French II
YEAR 2
SEMESTER - 1
  • Marketing Management
  • Cost and Management Accounting
  • Business Analytics
  • Web Technologies for Business
  • Human Resource Management
SEMESTER - 2
  • Organizational Behaviour
  • Artificial Intelligence & Cloud in Business
  • Database Management Systems
  • Business Statistics
  • AI and Automation Tools in Business
YEAR 3
SEMESTER - 1
  • Strategic Management
  • Financial Management
  • Macro Economics
  • UI/UX for Digital Products
  • Entrepreneurship and Innovation
SEMESTER - 2
  • Digital Business Models
  • Internet of Things in Business
  • Business Ethics and Technology Law
  • Data-Driven Decision Making (Intro to ML)
  • Operations and Supply Chain Management
YEAR 4
SEMESTER - 1
  • Internship
  • Project Phase I
SEMESTER - 2
  • Project Phase II
  • Professional Development and Digital Leadership
  • Emerging Tech Trends and Future of Business
  • Corporate Strategy and Business Policy

Why BlueCrest University?

  • Well Known for IT, Business & Fashion Design Programs across Western Africa
  • Strong Backup Having 20+ Years of Experience in Providing Sustainable Quality Education
  • Advanced Fashion Design Sewing Labs * Free Wi-Fi Internet Facility for Students
  • Tested & Proven Fashion Design Training Methodology
  • Excellent Infrastructure Having State of Art Labs & Air Conditioned Class Rooms
  • Individual Computers/Laptop & Professional Tool Kits for Every Student in the Labs
  • Excellent Faculty Members/Trainers/Lecturers and Subject Matter Experts
  • Pan-African University with campuses in Ghana, Liberia and Sierra Leone
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