Professional Diploma in
Business and Digital Marketing


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Professional Diploma in Business and Digital Marketing

DURATION: 1 YEAR

Many businesses use digital channels such as Google search, social media, email, online advertising, and their websites to connect with current and prospective customers. Many businesses prioritize online (or digital) channels over traditional marketing tactics because they allow them to reach their ideal target audience where they already spend the majority of their time: online.

The Diploma in Digital Marketing will equip graduates with social media and digital marketing knowledge that will enable them to succeed in a Marketing or Business role. Social media is an important part of any business and requires specialized knowledge to make an impact and drive results.

Learners will develop true expertise and learn every aspect of Social Media Marketing with interactive content Facebook, LinkedIn, YouTube, and Instagram, as well as acquire relevant skills on how to design and optimize web sites, among other things. Learn about social strategy, research, and content from industry experts with relevant and in-depth knowledge

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OBJECTIVES


  • Understanding the value and importance of Internet Marketing.

  • Guidance to develop an effective Ecommerce website.

  • Identify various strategies to improve search engine rankings.

  • Understanding various types of Advertising Campaigns.

  • Design and implement Internet and email marketing campaigns.

  • Understanding various aspects of Social Media Marketing.

  • Provide guidelines for successful mobile advertising.

  • Understand the web analytics.

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Faculty Members

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